Who we are

Listing Alert was founded with the belief that mobile accessibility has the potential to revolutionize the real estate industry. Now, our app inspires an environment where brokerages can foster a culture of communication.

Meet The Team


Meet Linda.

Product Officer

Linda's commitment to the personal and professional growth of herself and the people around her has contributed to 12+ successful years as a leader in the real estate industry. As Product Officer of Listing Alert, Linda draws on her experience working for a Fortune 5 company, and as the long-time MLS Executive for the Fresno Association of Realtors, where she shaped and deployed technology solutions for over 4,000 agents. In her current role, Linda is ultimately responsible for all aspects of Listing Alert's operations and rapid growth.

Linda Hergenrader Product Officer
Nicole Leisle Listing Alert

Meet Nicole.

VP of Product Marketing

As VP of Product Marketing at Bitwise Industries, Nicole and her team oversee and execute all aspects of Listing Alert's national marketing, branding and public relations. As a results focused leader, Nicole brings her 16 years of business-to-business marketing expertise the table as we rapidly grow and carefully scale the organization. In her free time, Nicole enjoys reading and being outdoors with her husband and kids.

Michelle Talley Listing Alert

Meet Michelle.

Head of Customer Success

As Head of Customer Success at Bitwise Industries, Michelle oversees all implementation and support for Listing Alert customers. Backed by a successful and award-winning management career at a Fortune 50 advertising and software firm, she is committed to making the onboarding and support experience as seamless and valuable as possible to our clients. Outside of work, Michelle is a mom (to a fantastic young girl), Rotary President in her community, and a Realtor™. Her motto is, "A little beach time fixes everything."

Sales Team


Justin Cox Listing Alert

Justin Cox

Business Development Manager

Justin is one of Listing’s Alert’s sales team members, but his connection to the company goes all the way back to the beginning: he was in the room — or rather, the car — where the idea of a virtual real estate whiteboard was born. A champion of Listing Alert since day 1, Justin is passionate about providing agents & brokers a solution that makes their lives easier. When he’s not at work, you can find Justin at the beach, traveling, enjoying fresh seafood or watching baseball.

Mauricio Cifuentes Listing Alert

Mauricio Cifuentes

Business Development Manager

As a member of our sales team, Mauricio is dedicated to educating agents and brokers about the benefits of Listing Alert, and how it helps brokerages boost their in-house deals and retain top talent. Born in South America, Colombia, Mauricio has over a decade of experience in banking sales, where he made his mark serving clients in commercial banking. Outside of Listing Alert, Mauricio has a rare yet valuable hobby: he collects paper money and coins with printing and mint-made errors.

Javier Headshot

Javier Cavazos

Business Development Manager

Javier brings 20 years of real estate experience to the Listing Alert team. For 15 years, he was a broker-owner, and held a variety of key roles in the Fresno Association of Realtors. His incredible leadership eventually led to him becoming the Director of the California Association of Realtors. In his free time, you can find Javier on the golf course, cheffin’ it up in the kitchen, tackling a DIY home project or sipping on good bourbon.

Marketing Team


Alex Gutierrez Listing Alert

Alex Gutierrez

Lead Engineer

Alex is Listing Alert’s Lead Engineer, and his software development expertise pairs perfectly with his passion for startups. A Bitwise Industries developer since 2016, Alex uses his experience in leading a variety of projects to scale Listing Alert, and his goal is to grow the app into a well-known, trusted tool in the real estate industry. Outside of startup life, Alex has been coaching soccer for 15 years, and he’s currently the head coach for the Sanger High School varsity boys team.

Katrina Riggs Listing Alert

Katrina Riggs

Brand and Content Manager

Katrina’s role as Brand and Content Manager is a balancing act of creativity and strategy. With 14 years of experience in developing award-winning campaigns, Katrina ensures that Listing Alert’s messaging resonates with brokerages and agents. From digital marketing to campaigns that promote app engagement, she brings Listing Alert’s brand to life across various marketing efforts. Outside of the office, Katrina enjoys wine tasting, traveling and baking desserts for her family and friends.

How we started

Listing Alert was created in 2018 by two real estate agents who saw an opportunity for technology to greatly improve several mission-critical yet outdated aspects of the real estate industry. With the idea in hand, it was during a cross-country road tour, visiting with dozens of brokers and hundreds of agents, when it became clear that the challenges their solution addressed were universal to all.

Having created the initial product and quickly winning their first handful of customers, Listing Alert then teamed up with the Venture Studio housed within technology leader, Bitwise Industries, headquartered in Fresno, CA. Now, with their combined expertise and resources, the Listing Alert team and Bitwise Industries are together rapidly and thoughtfully growing the company's CRM software and mobile app to maximize the value delivered to agents and brokers nationwide.

Matchmaking Re-invented.

See for yourself how Listing Alert can increase agent productivity and sales.

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